APA Edition Citation

Rachman, D. J., & Romano, E. K. (1980). Modern marketing. Dryden.

Chicago Edition Citation

Rachman, David J., and Elaine Kotary Romano. Modern Marketing. Illinois: Dryden, 1980.

MLA Edition Citation

Rachman, David J., and Elaine Kotary Romano. Modern Marketing. Dryden, 1980.

Warning: These citations may not always be 100% accurate.