APA Edition Citation

Stanton, W. J., & Etzel, M. J. W. (1994). Fundamentals of marketing/10th ed (10th ed.). McGraw-Hill.

Chicago Edition Citation

Stanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing/10th Ed. 10th ed. New York: McGraw-Hill, 1994.

MLA Edition Citation

Stanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing/10th Ed. 10th ed. McGraw-Hill, 1994.