Management of newspaper industry in Kerala with special reference to marketing

Bibliographic Details
Main Author: Madhusoodanan Pillai, P.
Format: Ph.D Thesis
Language:English
Published: Cochin School of Management Studies - CUSAT 1993
Subjects:
Business Management > Marketing > Guide : Chandrasekharean Pillai, N.
Description
Item Description:Guide : Chandrasekharan Pillai, N. Thesis (Ph.D), CUSAT, 1993
Physical Description:269p.

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