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Customer perception of banking products and services in Kerala with reference to specific customer segments in the urban area
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| Formato: | Ph.D Thesis |
| Lenguaje: | English |
| Publicado: |
Kochi
Dept. of management studies - CUSAT
2001
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| Notas: | Guide: Sankaranarayanan, K.C. Thesis (Ph.D), CUSAT, 2001 |
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| Descripción Física: | 426p. |