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Service provider switching a study on the switching process in retail banking

Bibliographic Details
Main Author:	Neetha J. Eappen
Other Authors:	Pavithran, K.B.;guided by
Format:	Ph.D Thesis
Language:	English
Published:	Kochi School of management studies, CUSAT 2014
Subjects:	Retail banking industry Switching triggers - Banking industry Service switching - Banking industry Service quality - Banking industry

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