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New strategic brand management creating and sustaining brand equity long term

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Sonraí Bibleagrafaíochta
Príomhúdar:	Kapferer, Jean-Noel
Formáid:	Printed Book
Teanga:	English
Foilsithe:	New Delhi Kogan Page 2009
Eagrán:	5
Ábhair:	Brand management Brand equity Brand diversity Brand architecture

Míreanna Comhchosúla

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Brand Society How Brands Transform Management and Lifestyle
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Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
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Right side up: building brands in the age of the organised consumer
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Strategic brand management: building measures and managing brand equity /
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Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
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Effects of sale promotion on consumer based brand equity (Thesis)
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Brand Equity Measurment :Concepts and Applications
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Strategic brand management: Building, measuring and managing brand equity
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