Chargement en cours...
New strategic brand management creating and sustaining brand equity long term
| Auteur principal: | Kapferer, Jean-Noel |
|---|---|
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi
Kogan Page
2009
|
| Édition: | 5 |
| Sujets: |
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