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New strategic brand management creating and sustaining brand equity long term

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Xehetasun bibliografikoak
Egile nagusia:	Kapferer, Jean-Noel
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Kogan Page 2009
Edizioa:	5
Gaiak:	Brand management Brand equity Brand diversity Brand architecture

Antzeko izenburuak

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