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New strategic brand management creating and sustaining brand equity long term

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Bibliografiske detaljer
Hovedforfatter:	Kapferer, Jean-Noel
Format:	Printed Book
Sprog:	English
Udgivet:	New Delhi Kogan Page 2009
Udgivelse:	5
Fag:	Brand management Brand equity Brand diversity Brand architecture

Lignende værker

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2008)

The New strategic brand management creating and sustaining brand equity long term
af: Kapferer, Jean-Noel
Udgivet: (2009)

Strategic brand management: Creating and sustaining brand equity long term
af: Kapferer, Jean- Noel
Udgivet: (2004)

Strategic brand management: creating and sustaining brand equity long term /
af: Kapferer, Jean- Noel
Udgivet: (2008)

Strategic Brand Mananagement
af: Elliott, Richard
Udgivet: (2007)

Strategic brand management: creating ans sustaining brand equity long term/
af: kapferer, Jean-Noel .
Udgivet: (2000)

The new Strategic brand management : creating and sustaining brand equity long term
af: Jean-Noel Kapferer
Udgivet: (1992)

Strategic brand management: New approaches to creating and evaluating brand equity
af: Kapferer, Jean-Noel
Udgivet: (1994)

Strategic brand management: New approaches to creating and evaluating brand equity
af: Kapferer, Jean-Noel
Udgivet: (1994)

Strategic brand management: New approaches to creating and evaluating brand equity
af: Kapferer, Jean-Noel
Udgivet: (1994)

New strategic brand management
af: Kapferer, Jean Noel
Udgivet: (2009)

Brand Equity:An Indian Perspective
af: Sangeeta Trott Vinod V Sople
Udgivet: (2016)

Strategic brand management : creating and sustaining brand equity long term
af: Kapferer, Jean-Noel
Udgivet: (2009)

Strategic brand management
af: Kapferer, Jean- Noel
Udgivet: (2003)

Brand Management : The Indian Context
af: Moorthy, YLR
Udgivet: (2008)

New strategic brand mangement
af: Kapferer, Jean-Noel
Udgivet: (2009)

New strategic brand management creating and sustaining brand enquity long term/4e
af: Kapferer, Jean-Noel
Udgivet: (2009)

Strategic Brand Management
af: Kevin Lane Keller
Udgivet: (2011)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

Brand Management: principles and practices/
af: Kirti Dutta
Udgivet: (2012)

Brand Management: The Indian context
af: Moorthi, Y.L.R
Udgivet: (2003)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
Udgivet: (2010)

New strategic brand management /
af: Kapferer, Jean-Noel .
Udgivet: (2006)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2003)

STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
af: BHATIA MUKESH
Udgivet: (2012)

Behind powerful brands from strategy to campaign
af: Jones, John Philip
Udgivet: (2000)

Brand management : co-creating meaningful brands /
af: Beverland, Michael
Udgivet: (2018)

Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
af: Smisha K

Right side up: building brands in the age of the organised consumer
af: Mitchel, Alan
Udgivet: (2003)

Strategic brand management: creating and sustaining brand equity long term/
af: Kapferer, Jean-Noel
Udgivet: (2000)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane
Udgivet: (2011)

Strategic brand management/
af: Martin, Brice
Udgivet: (2019)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
af: Chernatony,Leslie de
Udgivet: (2009)

Brand management /
af: Jaya Sharma, .
Udgivet: (2009)

Strategic Brand Management : building, measuring and managing brand equity
af: Kevin Lane Keller
Udgivet: (2003)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Effects of sale promotion on consumer based brand equity (Thesis)
af: Siby Zacharias
Udgivet: (2011)

Brand Equity Measurment :Concepts and Applications
Udgivet: (2007)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, kevin Lane
Udgivet: (2003)