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New strategic brand management creating and sustaining brand equity long term

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Manylion Llyfryddiaeth
Prif Awdur:	Kapferer, Jean-Noel
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New Delhi Kogan Page 2009
Rhifyn:	5
Pynciau:	Brand management Brand equity Brand diversity Brand architecture

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