Načítá se...
New strategic brand management creating and sustaining brand equity long term
| Hlavní autor: | Kapferer, Jean-Noel |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
New Delhi
Kogan Page
2009
|
| Vydání: | 5 |
| Témata: |
Podobné jednotky
-
Strategic Brand Management : Building, Measuring, and Managing Brand Equity
Autor: Keller, Kevin Lane
Vydáno: (2008) -
The New strategic brand management creating and sustaining brand equity long term
Autor: Kapferer, Jean-Noel
Vydáno: (2009) -
Strategic brand management: Creating and sustaining brand equity long term
Autor: Kapferer, Jean- Noel
Vydáno: (2004) -
Strategic brand management: creating and sustaining brand equity long term /
Autor: Kapferer, Jean- Noel
Vydáno: (2008) -
Strategic Brand Mananagement
Autor: Elliott, Richard
Vydáno: (2007)