Carregant...

Codi QR

New strategic brand management creating and sustaining brand equity long term

other_versions_link

Dades bibliogràfiques
Autor principal:	Kapferer, Jean-Noel
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Kogan Page 2009
Edició:	5
Matèries:	Brand management Brand equity Brand diversity Brand architecture

Ítems similars

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
per: Keller, Kevin Lane
Publicat: (2008)

The New strategic brand management creating and sustaining brand equity long term
per: Kapferer, Jean-Noel
Publicat: (2009)

Strategic brand management: Creating and sustaining brand equity long term
per: Kapferer, Jean- Noel
Publicat: (2004)

Strategic brand management: creating and sustaining brand equity long term /
per: Kapferer, Jean- Noel
Publicat: (2008)

Strategic Brand Mananagement
per: Elliott, Richard
Publicat: (2007)

Strategic brand management: creating ans sustaining brand equity long term/
per: kapferer, Jean-Noel .
Publicat: (2000)

The new Strategic brand management : creating and sustaining brand equity long term
per: Jean-Noel Kapferer
Publicat: (1992)

Strategic brand management: New approaches to creating and evaluating brand equity
per: Kapferer, Jean-Noel
Publicat: (1994)

Strategic brand management: New approaches to creating and evaluating brand equity
per: Kapferer, Jean-Noel
Publicat: (1994)

Strategic brand management: New approaches to creating and evaluating brand equity
per: Kapferer, Jean-Noel
Publicat: (1994)

New strategic brand management
per: Kapferer, Jean Noel
Publicat: (2009)

Brand Equity:An Indian Perspective
per: Sangeeta Trott Vinod V Sople
Publicat: (2016)

Strategic brand management : creating and sustaining brand equity long term
per: Kapferer, Jean-Noel
Publicat: (2009)

Strategic brand management
per: Kapferer, Jean- Noel
Publicat: (2003)

Brand Management : The Indian Context
per: Moorthy, YLR
Publicat: (2008)

New strategic brand mangement
per: Kapferer, Jean-Noel
Publicat: (2009)

New strategic brand management creating and sustaining brand enquity long term/4e
per: Kapferer, Jean-Noel
Publicat: (2009)

Strategic Brand Management
per: Kevin Lane Keller
Publicat: (2011)

Strategic brand management
per: Keller,Kevin Lane
Publicat: (2013)

Brand Management: principles and practices/
per: Kirti Dutta
Publicat: (2012)

Brand Management: The Indian context
per: Moorthi, Y.L.R
Publicat: (2003)

Brand Society How Brands Transform Management and Lifestyle
per: Martin Kornberger
Publicat: (2010)

New strategic brand management /
per: Kapferer, Jean-Noel .
Publicat: (2006)

Brand management the Indian contest
per: Moorthi, Y.L.R
Publicat: (2010)

Brand management the Indian contest
per: Moorthi, Y.L.R
Publicat: (2003)

STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
per: BHATIA MUKESH
Publicat: (2012)

Behind powerful brands from strategy to campaign
per: Jones, John Philip
Publicat: (2000)

Brand management : co-creating meaningful brands /
per: Beverland, Michael
Publicat: (2018)

Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
per: Smisha K

Right side up: building brands in the age of the organised consumer
per: Mitchel, Alan
Publicat: (2003)

Strategic brand management: creating and sustaining brand equity long term/
per: Kapferer, Jean-Noel
Publicat: (2000)

Strategic brand management: building measures and managing brand equity /
per: Keller, Kevin Lane
Publicat: (2011)

Strategic brand management/
per: Martin, Brice
Publicat: (2019)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
per: Chernatony,Leslie de
Publicat: (2009)

Brand management /
per: Jaya Sharma, .
Publicat: (2009)

Strategic Brand Management : building, measuring and managing brand equity
per: Kevin Lane Keller
Publicat: (2003)

Brand management
per: Malviya, Subhash
Publicat: (2007)

Effects of sale promotion on consumer based brand equity (Thesis)
per: Siby Zacharias
Publicat: (2011)

Brand Equity Measurment :Concepts and Applications
Publicat: (2007)

Strategic brand management: Building, measuring and managing brand equity
per: Keller, kevin Lane
Publicat: (2003)