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New strategic brand management creating and sustaining brand equity long term

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التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Kapferer, Jean-Noel
التنسيق:	Printed Book
اللغة:	English
منشور في:	New Delhi Kogan Page 2009
الطبعة:	5
الموضوعات:	Brand management Brand equity Brand diversity Brand architecture

مواد مشابهة

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