New strategic brand management creating and sustaining brand equity long term

Antzeko izenburuak

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  nork: Keller, Kevin Lane
  Argitaratua: (2008)
• The New strategic brand management creating and sustaining brand equity long term
  nork: Kapferer, Jean-Noel
  Argitaratua: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  nork: Kapferer, Jean- Noel
  Argitaratua: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  nork: Kapferer, Jean- Noel
  Argitaratua: (2008)
• Strategic Brand Mananagement
  nork: Elliott, Richard
  Argitaratua: (2007)