New strategic brand management creating and sustaining brand equity long term

Lignende værker

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  af: Keller, Kevin Lane
  Udgivet: (2008)
• The New strategic brand management creating and sustaining brand equity long term
  af: Kapferer, Jean-Noel
  Udgivet: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  af: Kapferer, Jean- Noel
  Udgivet: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  af: Kapferer, Jean- Noel
  Udgivet: (2008)
• Strategic Brand Mananagement
  af: Elliott, Richard
  Udgivet: (2007)