New strategic brand management creating and sustaining brand equity long term

Ítems similars

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  per: Keller, Kevin Lane
  Publicat: (2008)
• The New strategic brand management creating and sustaining brand equity long term
  per: Kapferer, Jean-Noel
  Publicat: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  per: Kapferer, Jean- Noel
  Publicat: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  per: Kapferer, Jean- Noel
  Publicat: (2008)
• Strategic Brand Mananagement
  per: Elliott, Richard
  Publicat: (2007)