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| LEADER |
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20151026133323.0 |
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|a 9788175544406
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|a 658.626
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| 100 |
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|a Kapferer, Jean-Noel
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| 245 |
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|a New strategic brand management
|b creating and sustaining brand equity long term
|
| 250 |
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|a 5
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| 260 |
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|c 2009
|b Kogan Page
|a New Delhi
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| 300 |
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|a xv, 560p.
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| 653 |
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|a Brand management
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| 653 |
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|a Brand equity
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| 653 |
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|a Brand diversity
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| 653 |
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|a Brand architecture
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| 942 |
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|c BK
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