New strategic brand management creating and sustaining brand equity long term

Míreanna Comhchosúla

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  le: Keller, Kevin Lane
  Foilsithe: (2008)
• The New strategic brand management creating and sustaining brand equity long term
  le: Kapferer, Jean-Noel
  Foilsithe: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  le: Kapferer, Jean- Noel
  Foilsithe: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  le: Kapferer, Jean- Noel
  Foilsithe: (2008)
• Strategic Brand Mananagement
  le: Elliott, Richard
  Foilsithe: (2007)