APA Edition Citation

Kapferer, . J. (2009). New strategic brand management: Creating and sustaining brand equity long term (5.). Kogan Page.

Chicago Edition Citation

Kapferer, Jean-Noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 5. New Delhi: Kogan Page, 2009.

MLA Edition Citation

Kapferer, Jean-Noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 5. Kogan Page, 2009.