Branded mind what neuroscience really tells us about puzzle of the brain and brand

Míreanna Comhchosúla

• The consumer mind : brand perception and the implication for marketers /
  le: Martinez, Pepe
  Foilsithe: (2012)
• Neuromarketing : a peep into customer;s minds
  le: Sharma, J K et al
  Foilsithe: (2010)
• The advertised mind : groundbreaking insights into how our brains respond to advertising /
  le: Du Plessis, Erik
  Foilsithe: (2005)
• Neuromarketing in action : how to talk and sell to the brain
  le: Georges, patrick M; Tourtoulou, Anne-Sophie Bayle
  Foilsithe: (2014)
• Branding with Brains:The science of getting customers to choose your company
  le: Tjaco Walvis
  Foilsithe: (2010)