Branded mind what neuroscience really tells us about puzzle of the brain and brand

Παρόμοια τεκμήρια

• The consumer mind : brand perception and the implication for marketers /
  ανά: Martinez, Pepe
  Έκδοση: (2012)
• Neuromarketing : a peep into customer;s minds
  ανά: Sharma, J K et al
  Έκδοση: (2010)
• The advertised mind : groundbreaking insights into how our brains respond to advertising /
  ανά: Du Plessis, Erik
  Έκδοση: (2005)
• Neuromarketing in action : how to talk and sell to the brain
  ανά: Georges, patrick M; Tourtoulou, Anne-Sophie Bayle
  Έκδοση: (2014)
• Branding with Brains:The science of getting customers to choose your company
  ανά: Tjaco Walvis
  Έκδοση: (2010)