Branded mind what neuroscience really tells us about puzzle of the brain and brand

Antzeko izenburuak

• The consumer mind : brand perception and the implication for marketers /
  nork: Martinez, Pepe
  Argitaratua: (2012)
• Neuromarketing : a peep into customer;s minds
  nork: Sharma, J K et al
  Argitaratua: (2010)
• The advertised mind : groundbreaking insights into how our brains respond to advertising /
  nork: Du Plessis, Erik
  Argitaratua: (2005)
• Neuromarketing in action : how to talk and sell to the brain
  nork: Georges, patrick M; Tourtoulou, Anne-Sophie Bayle
  Argitaratua: (2014)
• Branding with Brains:The science of getting customers to choose your company
  nork: Tjaco Walvis
  Argitaratua: (2010)