Branded mind what neuroscience really tells us about puzzle of the brain and brand

Detalles Bibliográficos
Autor Principal: Du Plessis, Erik
Formato: Printed Book
Idioma:English
Publicado: New Delhi Kogan Page 2011
Subjects:
Neuromarketing
Advertising - Psychological aspects
Marketing - Psychological aspects
Branding
Descripción
Descrición Física:xvii, 251p.
ISBN:9780749461256

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