Du Plessis, E. (2011). Branded mind: What neuroscience really tells us about puzzle of the brain and brand. Kogan Page.
Chicago Edition CitationDu Plessis, Erik. Branded Mind: What Neuroscience Really Tells Us About Puzzle of the Brain and Brand. New Delhi: Kogan Page, 2011.
MLA Edition CitationDu Plessis, Erik. Branded Mind: What Neuroscience Really Tells Us About Puzzle of the Brain and Brand. Kogan Page, 2011.
Warning: These citations may not always be 100% accurate.