Luxury world

Détails bibliographiques
Auteur principal:	Tungate, Mark
Format:	Printed Book
Langue:	English
Publié:	London Kogan Page 2010
Sujets:	Luxury goods industry Brand name products Luxuries - History

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
par: Kartikeya Kompella
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Brand society :How brands trasform management and lifestyle
par: Kornberger, Martin
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New strategic brand management: Advanced insights and strategic thinking
par: Jean-Noel Kapferer
Publié: (2012)

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Media monoliths : how great media brands thrive and survive
par: Tungate, Mark
Publié: (2005)

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How brands become icons the principles of cultural branding
par: Holt, Douglas B.
Publié: (2004)

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Creating powerful brands in consumer, service and industrial markets
par: De Chernatony, Leslie
Publié: (2006)

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Brand astras /
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B2B brand management
par: Kotler, Philip
Publié: (2006)

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Brand management : research, theory and practice /
par: Heding, Tilde
Publié: (2016)

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Brand society: how brands transform management and lifestyle./
par: Kornberger, Martin
Publié: (2011)

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Managing Indian Brands : Marketing concepts and strategies
par: S. Ramesh Kumar
Publié: (2005)

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Aaker on branding :20 principles that drive success/
par: Aaker, David A.
Publié: (2015)

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Brand simple: how the best brands keep it simple and succeed
par: Adamson,Allen P.
Publié: (2006)

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Asian brand strategy : how Asia builds strong brands
par: Martin Roll
Publié: (2006)

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Brand management
par: Malviya, Subhash
Publié: (2007)

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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
par: De Chernatony, Leslie
Publié: (2011)

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How to use advertising to build strong brands
par: John Philip Jones
Publié: (1999)

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Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
par: Kompella,Kartikeya
Publié: (2006)

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Strategic brand management:building,measuring and managing brand equity
par: Keller, Kevin Lane
Publié: (2009)

Chargement en cours...

Strategic brand management new approaches to creating and evaluating brand equity
par: Kapferner, Jean-Noel
Publié: (1992)

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Brand manners: how to create the self-confident organization to lice the brand
par: Pringle, Hamish
Publié: (2001)

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Successful branding
par: Pran K Choudhury; Author
Publié: (2001)

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9 brand shaastras :nine successful brand successful brand strategies to build
par: Kapoor,Jagdeep
Publié: (2009)

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Beyond branding: how the new values of transparency and integrity are changing the world of products
par: Ind, Nicholas; Editor
Publié: (2004)

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Brand management: text and cases
par: Verma, Harsh V.
Publié: (2006)

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Strategic brand management
par: Keller,Kevin Lane, et autres
Publié: (2008)

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Behind powerful brands: from strategy to campaign
par: Jones, John Philip; Author
Publié: (2000)

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Brand management : Principles and Practices /
par: Dutta, Kirti
Publié: (2012)

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Business Superbands: An Insight into India's strongest business brands
par: Bhadwar, Inderjit
Publié: (2005)

Luxury world the past, present and future of luxury brands

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