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Luxury world the past, present and future of luxury brands

Bibliografiske detaljer
Hovedforfatter:	Tungate, Mark
Format:	Printed Book
Sprog:	English
Udgivet:	London Kogan Page 2010
Fag:	Luxury goods industry Brand name products Luxuries - History

Lignende værker

Luxury : a rich history /
af: McNeil, Peter

Luxury fashion branding: trends, tactics, techniques
af: Okonkwo, UchΘ
Udgivet: (2007)

Luxury : a rich history /
af: Peter McNeil
Udgivet: (2016)

Digital luxury : transforming brands and consumer experiences
af: Batat, Wided
Udgivet: (2019)

SILK, MOHAIR, CASHMERE AND OTHER LUXURY FIBRES
af: FRANCK, ROBERT R
Udgivet: (2001)

Luxury and public happiness political economy in the Italian Enlightenment /
af: Wahnbaeck, Till
Udgivet: (2004)

The World`s greatest brands
af: Nicholas, Kochan; Ed
Udgivet: (1996)

Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2005)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Harvard business review on brand management.
Udgivet: (1999)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

Brand society :How brands trasform management and lifestyle
af: Kornberger, Martin
Udgivet: (2010)

New strategic brand management: Advanced insights and strategic thinking
af: Jean-Noel Kapferer
Udgivet: (2012)

Media monoliths : how great media brands thrive and survive
af: Tungate, Mark
Udgivet: (2005)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

Creating powerful brands in consumer, service and industrial markets
af: De Chernatony, Leslie
Udgivet: (2006)

Brand astras /
Udgivet: (2003)

B2B brand management
af: Kotler, Philip
Udgivet: (2006)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2016)

Brand society: how brands transform management and lifestyle./
af: Kornberger, Martin
Udgivet: (2011)

Managing Indian Brands : Marketing concepts and strategies
af: S. Ramesh Kumar
Udgivet: (2005)

Aaker on branding :20 principles that drive success/
af: Aaker, David A.
Udgivet: (2015)

Brand simple: how the best brands keep it simple and succeed
af: Adamson,Allen P.
Udgivet: (2006)

Asian brand strategy : how Asia builds strong brands
af: Martin Roll
Udgivet: (2006)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

How to use advertising to build strong brands
af: John Philip Jones
Udgivet: (1999)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
af: Kompella,Kartikeya
Udgivet: (2006)

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

Strategic brand management new approaches to creating and evaluating brand equity
af: Kapferner, Jean-Noel
Udgivet: (1992)

Brand manners: how to create the self-confident organization to lice the brand
af: Pringle, Hamish
Udgivet: (2001)

Successful branding
af: Pran K Choudhury; Author
Udgivet: (2001)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

Beyond branding: how the new values of transparency and integrity are changing the world of products
af: Ind, Nicholas; Editor
Udgivet: (2004)

Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

Strategic brand management
af: Keller,Kevin Lane, et al.
Udgivet: (2008)

Behind powerful brands: from strategy to campaign
af: Jones, John Philip; Author
Udgivet: (2000)

Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

Business Superbands: An Insight into India's strongest business brands
af: Bhadwar, Inderjit
Udgivet: (2005)