Kunreuther, H. C., Pauly, M. V., & Mc Morrow, S. (2013). Insurance and behavioral economics: Improving decisions in the most misunderstood industry. Cambridge University Press.
Chicago Edition CitationKunreuther, Howard C., Mark V. Pauly, and Stacey Mc Morrow. Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry. New York: Cambridge University Press, 2013.
MLA Edition CitationKunreuther, Howard C., et al. Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry. Cambridge University Press, 2013.
Warning: These citations may not always be 100% accurate.