rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Measuring marketing
    sub title: 110+key metrics every marketer needs
  name:
    name part: Davis, John A
    role:
      role term: creator
  origin info:
    place:
      place term: xxu
    place:
      place term: Weinheim
    date issued: 2012
    publisher: John Wiley & Sons
    edition: 2nd ed.
  language:
    language term: eng
  physical description:
    extent: xxii, 344p.
  subject:
    topic: Marketing - Planning metrics
  subject:
    topic: Advertising - Promotion metrics
  subject:
    topic: Sales metrics
  classification: 658.8 DAV
  identifier: 9781118153741
  record info:
    record creation date: 140818
    record change date: 20151026133304.0