Measuring marketing 110+key metrics every marketer needs

Sonraí Bibleagrafaíochta
Príomhúdar: Davis, John A
Formáid: Printed Book
Teanga:English
Foilsithe: Weinheim John Wiley & Sons 2012
Eagrán:2nd ed.
Ábhair:
Marketing - Planning metrics
Advertising - Promotion metrics
Sales metrics

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