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| LEADER |
00663 a2200205 4500 |
| 005 |
20151026133304.0 |
| 008 |
140818b xxu||||| |||| 00| 0 eng d |
| 020 |
|
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|a 9781118153741
|
| 080 |
|
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|a 658.8
|b DAV
|
| 100 |
|
|
|a Davis, John A
|
| 245 |
|
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|a Measuring marketing
|b 110+key metrics every marketer needs
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
|
|c 2012
|b John Wiley & Sons
|a Weinheim
|
| 300 |
|
|
|a xxii, 344p.
|
| 653 |
|
|
|a Marketing - Planning metrics
|
| 653 |
|
|
|a Advertising - Promotion metrics
|
| 653 |
|
|
|a Sales metrics
|
| 942 |
|
|
|c BK
|6 _
|
| 999 |
|
|
|c 67312
|d 67312
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 6588_DAV
|7 0
|9 79550
|a UL
|b UL
|d 2014-03-17
|o 658.8 DAV
|p 00071774
|r 2014-03-17
|w 2014-03-17
|y BK
|