Measuring marketing 110+key metrics every marketer needs

书目详细资料
主要作者: Davis, John A
格式: Printed Book
语言:English
出版: Weinheim John Wiley & Sons 2012
版:2nd ed.
主题:
Marketing - Planning metrics
Advertising - Promotion metrics
Sales metrics
实物特征
实物描述:xxii, 344p.
ISBN:9781118153741

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