Measuring marketing 110+key metrics every marketer needs

Détails bibliographiques
Auteur principal: Davis, John A
Format: Printed Book
Langue:English
Publié: Weinheim John Wiley & Sons 2012
Édition:2nd ed.
Sujets:
Marketing - Planning metrics
Advertising - Promotion metrics
Sales metrics
Description
Description matérielle:xxii, 344p.
ISBN:9781118153741

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