Davis, J. A. (2012). Measuring marketing: 110+key metrics every marketer needs (2nd ed.). John Wiley & Sons.
Chicago Edition CitationDavis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd ed. Weinheim: John Wiley & Sons, 2012.
MLA引文Davis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd ed. John Wiley & Sons, 2012.
警告:這些引文格式不一定是100%准確.