Davis, J. A. (2012). Measuring marketing: 110+key metrics every marketer needs (2nd ed.). John Wiley & Sons.
シカゴスタイル引用形Davis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd ed. Weinheim: John Wiley & Sons, 2012.
MLA引用形式Davis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd ed. John Wiley & Sons, 2012.
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