APA Zitierstil

Davis, J. A. (2012). Measuring marketing: 110+key metrics every marketer needs (2nd ed.). John Wiley & Sons.

Chicago Zitierstil

Davis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd ed. Weinheim: John Wiley & Sons, 2012.

MLA Zitierstil

Davis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd ed. John Wiley & Sons, 2012.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.