Mcleish, B. J. (2012). Successful marketing strategies for nonprofit organizations: Winning in the age of the elusive donor, 2nd ed. Wiley.
Chicago Edition CitationMcleish, Barry J. Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, 2nd Ed. Wiley, 2012.
MLA Edition CitationMcleish, Barry J. Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, 2nd Ed. Wiley, 2012.
Warning: These citations may not always be 100% accurate.