French, J., Merritt, R., & Reynolds, L. (2011). Social marketing case book. Sage.
Chicago Edition CitationFrench, Jeff, Rowena Merritt, and Lucy Reynolds. Social Marketing Case Book. Los Angeles: Sage, 2011.
MLA Edition CitationFrench, Jeff, et al. Social Marketing Case Book. Sage, 2011.
Warning: These citations may not always be 100% accurate.