Beyond buzz the next generation of word-of-mouth marketing

Antzeko izenburuak

• Connected Marketing: The Viral,Buzz and Word of Mouth Revolution
  nork: Kirby, Justin
  Argitaratua: (2007)
• The Ultimate marketing toolkit : ads that attract customers. Brochures that create buzz. Web sites that wow
  nork: Peters, Paula
  Argitaratua: (2009)
• Sequence and pattern in communicative behaviour
  nork: Cappella, J N, et al.
  Argitaratua: (1985)
• Communication and language : a handbook of theory and practice
  nork: Neil Thompson
  Argitaratua: (2003)
• Marketing in the 21st century
  nork: Keiller, Bruce D., ed
  Argitaratua: (2007)