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121108t xxu||||| |||| 00| 0 eng d |
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|a 658.8
|b BAR.1-.4 R
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| 100 |
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|a Baron, Steve;ed.
|e ed.by
|9 22136
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| 245 |
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|a Service Marketing
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| 300 |
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|a 4v..
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| 490 |
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|a (sage library in marketing)
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| 653 |
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|a Marketing management
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| 653 |
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|a Marketing services
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| 942 |
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|c REF
|6 _
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| 260 |
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|b Sage publication
|c 2010
|a London
|9 22135
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| 500 |
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|a v.1.The development of ideas for the marketing of services-v.2.The creation of the subdiscipline of services marketing-v.3.A focus on customer experience and the changing roles of customers and consumers-v.4.Towards a unifying marketing approach through service
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| 020 |
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|a 9781849205740
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| 999 |
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|c 63821
|d 63821
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| 952 |
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