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Service Marketing
| Autor principal: | |
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| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
London
Sage publication
2010
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| coleção: | (sage library in marketing)
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| Assuntos: |
| Descrição do item: | v.1.The development of ideas for the marketing of services-v.2.The creation of the subdiscipline of services marketing-v.3.A focus on customer experience and the changing roles of customers and consumers-v.4.Towards a unifying marketing approach through service |
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| Descrição Física: | 4v.. |
| ISBN: | 9781849205740 |