Á lódáil...
Service Marketing
| Príomhúdar: | |
|---|---|
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
London
Sage publication
2010
|
| Sraith: | (sage library in marketing)
|
| Ábhair: |
| Cur Síos ar an Mír: | v.1.The development of ideas for the marketing of services-v.2.The creation of the subdiscipline of services marketing-v.3.A focus on customer experience and the changing roles of customers and consumers-v.4.Towards a unifying marketing approach through service |
|---|---|
| Cur Síos Fisiciúil: | 4v.. |
| ISBN: | 9781849205740 |