APA Edition Citation

Franses, P. H., & Paap, R. (2010). Quantitative models in marketing research. Cambridge university press.

Chicago Edition Citation

Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge: Cambridge university press, 2010.

MLA Edition Citation

Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge university press, 2010.

Warning: These citations may not always be 100% accurate.