Franses, P. H., & Paap, R. (2010). Quantitative models in marketing research. Cambridge university press.
Παραπομπή Chicago StyleFranses, Philip Hans, και Richard Paap. Quantitative Models in Marketing Research. Cambridge: Cambridge university press, 2010.
Παραπομπή MLAFranses, Philip Hans, και Richard Paap. Quantitative Models in Marketing Research. Cambridge university press, 2010.
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