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Marketing communications a brand narrative approach

Xehetasun bibliografikoak
Egile nagusia:	Dahlen, Micael
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	Sussex John wiley and sons 2010
Gaiak:	Marketing communications > Advertising > Branding

Antzeko izenburuak

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nork: Bull, Andy

Brand journalism
nork: Bull, Andy
Argitaratua: (2013)

Marketing Communications
nork: Icfai
Argitaratua: (2004)

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Argitaratua: (2013)

What is in a name? advertising and the concept of brands
nork: Jones, John Philip
Argitaratua: (2003)

Marketing communications /
nork: Egan, John
Argitaratua: (2015)

Advertising and integrated brand promotion
nork: O'Guinn, Thomas C.
Argitaratua: (2003)

Integrated advertising, promotion,and marketing Communications
nork: Claw,Kenneth E
Argitaratua: (2009)

Advertising and promotion: an integrated marketing communications perspective
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Argitaratua: (2002)

4-D branding: cracking the corporate code of the network economy
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Argitaratua: (2001)

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nork: Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications /
nork: Clow, Kenneth E.
Argitaratua: (2014)

Integrated advertising,promotion and marketing communications
nork: Clow,Kenneth E., et al.
Argitaratua: (2014)

Integrated advertising,promotion and marketing communications
nork: Clow, Kenneth E.
Argitaratua: (2012)

Brand Communication: Contemporary Approaches
Argitaratua: (2007)

4-D Branding cracking the corporate code of the network economy
nork: Gad, Thomas
Argitaratua: (2001)

Marketing communications : objectives, strategy, tactics /
nork: Rossiter, John R.
Argitaratua: (2018)

The Language of Branding: Theory, Strategies, and Tactics
nork: Lerman, Dawn and others
Argitaratua: (2018)

Fashion brand merchandising
nork: Kendall, Gordon T.
Argitaratua: (2009)

Advertising and brand management/
nork: Amita Charan
Argitaratua: (2018)

Branding demystified :plaqn s to payoffs
nork: Verma, Harsh
Argitaratua: (2010)

Advertising creative: strategy, copy, and design /
Argitaratua: (2010)

Islamic marketing and branding :

Promotional culture and convergence : Markets, methods, media
Argitaratua: (2013)

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nork: Panda, Tapan K.
Argitaratua: (2004)

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nork: Ramesh Kumar, S.
Argitaratua: (2007)

Integrated advertising, promotion and marketing communications
nork: Clow, Kenneth E.
Argitaratua: (2002)

Marketing and sales strategy
nork: Riley, Pippa
Argitaratua: (2011)

Marketing communications /
nork: Egan, John
Argitaratua: (2015)

Strategic brand management
nork: Keller,Kevin Lane
Argitaratua: (2013)

Branding demystified: plans to payoffs
nork: Harsh V Verma; Author
Argitaratua: (2010)

Promotional Strategies for Marketing to Rural Consumer and Tapping the Evolving Rural Markets: A study on the Gold Ornament Market
nork: Asha K Moideen and K Sreeranganadhan

Advertising and promotion : an integrated marketing communications perspective /
nork: Belch, George E.
Argitaratua: (2015)

Advertising in leisure and tourism
nork: Kertwal, Mahadev
Argitaratua: (2012)

Destination branding: creating the unique destination proposition
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Argitaratua: (2003)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
nork: Kompella,Kartikeya
Argitaratua: (2006)

Advertising and integrated brand promotion
nork: O'Guinn, Thomas C...[et al.]
Argitaratua: (2007)

Marketing dynamics in emerging markets
nork: Edward, Manoj
Argitaratua: (2014)

Strategic brand communication campaigns
nork: Don E.Schultz and Beth Barnes
Argitaratua: (2001)

Brand management /
nork: Jaya Sharma, .
Argitaratua: (2009)