Loading...

QR Code

Marketing communications a brand narrative approach

Bibliographic Details
Main Author:	Dahlen, Micael
Format:	Printed Book
Language:	English
Published:	Sussex John wiley and sons 2010
Subjects:	Marketing communications > Advertising > Branding

Similar Items

Brand journalism /
by: Bull, Andy

Brand journalism
by: Bull, Andy
Published: (2013)

Marketing Communications
by: Icfai
Published: (2004)

Integrated marketing communication and brand equity
by: Kirandeep Kaur
Published: (2013)

What is in a name? advertising and the concept of brands
by: Jones, John Philip
Published: (2003)

Marketing communications /
by: Egan, John
Published: (2015)

Advertising and integrated brand promotion
by: O'Guinn, Thomas C.
Published: (2003)

Integrated advertising, promotion,and marketing Communications
by: Claw,Kenneth E
Published: (2009)

Advertising and promotion: an integrated marketing communications perspective
by: Belch, George E.
Published: (2002)

4-D branding: cracking the corporate code of the network economy
by: Gad, Thomas
Published: (2001)

Integrated advertising, promotion, and marketing communications /
by: Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications /
by: Clow, Kenneth E.
Published: (2014)

Integrated advertising,promotion and marketing communications
by: Clow,Kenneth E., et al.
Published: (2014)

Integrated advertising,promotion and marketing communications
by: Clow, Kenneth E.
Published: (2012)

Brand Communication: Contemporary Approaches
Published: (2007)

4-D Branding cracking the corporate code of the network economy
by: Gad, Thomas
Published: (2001)

Marketing communications : objectives, strategy, tactics /
by: Rossiter, John R.
Published: (2018)

The Language of Branding: Theory, Strategies, and Tactics
by: Lerman, Dawn and others
Published: (2018)

Fashion brand merchandising
by: Kendall, Gordon T.
Published: (2009)

Advertising and brand management/
by: Amita Charan
Published: (2018)

Branding demystified :plaqn s to payoffs
by: Verma, Harsh
Published: (2010)

Advertising creative: strategy, copy, and design /
Published: (2010)

Islamic marketing and branding :

Promotional culture and convergence : Markets, methods, media
Published: (2013)

Building brands in the Indian market
by: Panda, Tapan K.
Published: (2004)

Marketing and branding :the Indian scenario/
by: Ramesh Kumar, S.
Published: (2007)

Integrated advertising, promotion and marketing communications
by: Clow, Kenneth E.
Published: (2002)

Marketing and sales strategy
by: Riley, Pippa
Published: (2011)

Marketing communications /
by: Egan, John
Published: (2015)

Strategic brand management
by: Keller,Kevin Lane
Published: (2013)

Branding demystified: plans to payoffs
by: Harsh V Verma; Author
Published: (2010)

Promotional Strategies for Marketing to Rural Consumer and Tapping the Evolving Rural Markets: A study on the Gold Ornament Market
by: Asha K Moideen and K Sreeranganadhan

Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E.
Published: (2015)

Advertising in leisure and tourism
by: Kertwal, Mahadev
Published: (2012)

Destination branding: creating the unique destination proposition
by: Morgan, Nigel
Published: (2003)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
by: Kompella,Kartikeya
Published: (2006)

Advertising and integrated brand promotion
by: O'Guinn, Thomas C...[et al.]
Published: (2007)

Marketing dynamics in emerging markets
by: Edward, Manoj
Published: (2014)

Strategic brand communication campaigns
by: Don E.Schultz and Beth Barnes
Published: (2001)

Brand management /
by: Jaya Sharma, .
Published: (2009)