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Marketing communications a brand narrative approach

Bibliografiske detaljer
Hovedforfatter:	Dahlen, Micael
Format:	Printed Book
Sprog:	English
Udgivet:	Sussex John wiley and sons 2010
Fag:	Marketing communications > Advertising > Branding

Lignende værker

Brand journalism /
af: Bull, Andy

Brand journalism
af: Bull, Andy
Udgivet: (2013)

Marketing Communications
af: Icfai
Udgivet: (2004)

Integrated marketing communication and brand equity
af: Kirandeep Kaur
Udgivet: (2013)

What is in a name? advertising and the concept of brands
af: Jones, John Philip
Udgivet: (2003)

Marketing communications /
af: Egan, John
Udgivet: (2015)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2003)

Integrated advertising, promotion,and marketing Communications
af: Claw,Kenneth E
Udgivet: (2009)

Advertising and promotion: an integrated marketing communications perspective
af: Belch, George E.
Udgivet: (2002)

4-D branding: cracking the corporate code of the network economy
af: Gad, Thomas
Udgivet: (2001)

Integrated advertising, promotion, and marketing communications /
af: Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications /
af: Clow, Kenneth E.
Udgivet: (2014)

Integrated advertising,promotion and marketing communications
af: Clow,Kenneth E., et al.
Udgivet: (2014)

Integrated advertising,promotion and marketing communications
af: Clow, Kenneth E.
Udgivet: (2012)

Brand Communication: Contemporary Approaches
Udgivet: (2007)

4-D Branding cracking the corporate code of the network economy
af: Gad, Thomas
Udgivet: (2001)

Marketing communications : objectives, strategy, tactics /
af: Rossiter, John R.
Udgivet: (2018)

The Language of Branding: Theory, Strategies, and Tactics
af: Lerman, Dawn and others
Udgivet: (2018)

Fashion brand merchandising
af: Kendall, Gordon T.
Udgivet: (2009)

Advertising and brand management/
af: Amita Charan
Udgivet: (2018)

Branding demystified :plaqn s to payoffs
af: Verma, Harsh
Udgivet: (2010)

Advertising creative: strategy, copy, and design /
Udgivet: (2010)

Islamic marketing and branding :

Promotional culture and convergence : Markets, methods, media
Udgivet: (2013)

Building brands in the Indian market
af: Panda, Tapan K.
Udgivet: (2004)

Marketing and branding :the Indian scenario/
af: Ramesh Kumar, S.
Udgivet: (2007)

Integrated advertising, promotion and marketing communications
af: Clow, Kenneth E.
Udgivet: (2002)

Marketing and sales strategy
af: Riley, Pippa
Udgivet: (2011)

Marketing communications /
af: Egan, John
Udgivet: (2015)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

Branding demystified: plans to payoffs
af: Harsh V Verma; Author
Udgivet: (2010)

Promotional Strategies for Marketing to Rural Consumer and Tapping the Evolving Rural Markets: A study on the Gold Ornament Market
af: Asha K Moideen and K Sreeranganadhan

Advertising and promotion : an integrated marketing communications perspective /
af: Belch, George E.
Udgivet: (2015)

Advertising in leisure and tourism
af: Kertwal, Mahadev
Udgivet: (2012)

Destination branding: creating the unique destination proposition
af: Morgan, Nigel
Udgivet: (2003)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
af: Kompella,Kartikeya
Udgivet: (2006)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C...[et al.]
Udgivet: (2007)

Marketing dynamics in emerging markets
af: Edward, Manoj
Udgivet: (2014)

Strategic brand communication campaigns
af: Don E.Schultz and Beth Barnes
Udgivet: (2001)

Brand management /
af: Jaya Sharma, .
Udgivet: (2009)