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111219t xxu||||| |||| 00| 0 eng d |
080 |
|
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|a 658.8
|b DAH
|
100 |
|
|
|a Dahlen, Micael
|9 18573
|
245 |
|
|
|a Marketing communications
|b a brand narrative approach
|c Micael Dahlen, Fredrik Lange and Terry Smith
|
300 |
|
|
|a xxii, 584p.
|
653 |
|
|
|a Marketing communications
|a Advertising
|a Branding
|
942 |
|
|
|c BK
|6 _
|
260 |
|
|
|a Sussex
|b John wiley and sons
|c 2010
|9 18574
|
020 |
|
|
|a 9780470319925
|
999 |
|
|
|c 61006
|d 61006
|
952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 6588_DAH
|7 0
|9 73470
|a UL
|b UL
|c GEN
|d 2011-03-09
|e 2
|g 0.00
|l 3
|o 658.8 DAH
|p 00065788
|r 2013-05-04
|s 2013-04-26
|v 0.00
|w 2011-03-09
|y BK
|