Dahlen, M. (2010). Marketing communications: A brand narrative approach. John wiley and sons.
Chicago Stili AlıntıDahlen, Micael. Marketing Communications: A Brand Narrative Approach. Sussex: John wiley and sons, 2010.
MLA AlıntıDahlen, Micael. Marketing Communications: A Brand Narrative Approach. John wiley and sons, 2010.
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