Dahlen, M. (2010). Marketing communications: A brand narrative approach. John wiley and sons.
Chicago Edition CitationDahlen, Micael. Marketing Communications: A Brand Narrative Approach. Sussex: John wiley and sons, 2010.
ציטוט MLADahlen, Micael. Marketing Communications: A Brand Narrative Approach. John wiley and sons, 2010.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.