Cita APA

Dahlen, M. (2010). Marketing communications: A brand narrative approach. John wiley and sons.

Chicago Edition Citation

Dahlen, Micael. Marketing Communications: A Brand Narrative Approach. Sussex: John wiley and sons, 2010.

Cita MLA

Dahlen, Micael. Marketing Communications: A Brand Narrative Approach. John wiley and sons, 2010.